How Thanking Boosts Business Success

In the business world, success isn’t solely measured by transactions; it thrives on relationships and the emotional connections created. One powerful tool in nurturing these connections is the act of gift-giving. Specifically, thanking clients through thoughtful gestures holds the potential to significantly impact business success, transcending the boundaries of mere transactions. I learned a lot about this while working at the YMCA. There were so many places members could go, and thanking them was especially important. Recently, I worked with a local candle maker to help a client create custom, local gifts for their clients. See the image associated with this blog!

Strengthening Relationships

Expressing gratitude through gifts creates a link between the business and clients, establishing an emotional connection beyond the transactional aspect. Whether it’s a personalized token of appreciation or a gesture that commemorates a milestone, such acts convey a message beyond words. They communicate an understanding of the client’s value and a genuine commitment to nurturing the relationship.

Building Trust and Loyalty

Trust is the cornerstone of any enduring business relationship. When a client receives a thoughtful gift, it solidifies the trust they have in the business. It reinforces the idea that the business isn’t solely interested in profit but genuinely values the client’s contribution to their success. This strengthened trust, in turn, breeds loyalty, encouraging clients to remain committed to the business amidst competitive market landscapes.

Enhancing Brand Image and Reputation

The act of thanking clients with gifts doesn’t go unnoticed. It reflects positively on the brand’s image, portraying it as considerate, attentive, and invested in client satisfaction. This not only influences the perception of existing clients but also attracts potential clients. A strong reputation for appreciation and gratitude becomes a distinguishing factor, setting the business apart from competitors.

Measurable Impact on Business Success

The impact of thanking clients through gifts isn’t merely anecdotal; it’s quantifiable. Businesses that prioritize client appreciation witness tangible benefits. Increased client retention rates, higher engagement levels, a rise in referrals, and improved feedback are among the measurable outcomes that demonstrate the effectiveness of this strategy.

The act of thanking clients through thoughtful gifts isn’t merely a formality; it’s a strategic investment in fostering meaningful relationships. It’s an acknowledgment of the pivotal role clients play in the success story of a business. By tapping into the psychological aspects of reciprocity, trust-building, and emotional connections, businesses can elevate their standing, secure long-term partnerships, and ultimately thrive in today’s competitive landscape. I’d LOVE to help you make a lasting impact on your clients, customers, or employees. Simply use this link to get on my calendar for a chat.

As businesses navigate the complexities of modern markets, incorporating gratitude and appreciation through strategic gift-giving could be the differentiating factor that propels them toward sustained success. After all, in the realm of business, the impact of a simple ‘thank you’ can reverberate far beyond its spoken words.

Until we chat again,

SH Signature

Recently I posted options for creating more eco-friendly gift wrap options. So, I thought I’d expand on it by talking about gifts for employees, customers, and clients that are more eco-friendly.

In a world increasingly aware of its ecological footprint, the way we show gratitude is evolving. Businesses, keen on fostering a culture of appreciation, are turning to eco-friendly gifts as a meaningful way to acknowledge their employees.

The traditional approach of gifting may have leaned heavily on material goods, but the shift toward sustainable and eco-friendly options shows a better understanding of employee goals outside the office.

Reducing Environmental Impact

Choosing eco-friendly gifts minimizes the environmental impact typically associated with production, packaging, and disposal. From recycled materials to items made from sustainable resources like bamboo, organic cotton, or biodegradable materials, these gifts actively contribute to reducing waste and conserving natural resources.

Empowering Employee Connection with Nature

Eco-friendly gifts often connect recipients with nature, whether through plants, organic skincare products, reusable items, or experiences like outdoor adventures.

Examples of Sustainable Gifts

  1. Reusable Items: Stainless steel water bottles, bamboo utensil sets, or cloth tote bags serve as practical and eco-conscious gifts, reducing single-use plastic waste.
  2. Greenery: Indoor plants or herb gardens not only enhance office aesthetics but also purify the air, promoting a healthier workspace and instilling a sense of responsibility towards nature.
  3. Fair Trade Products: Opting for fair trade, ethically sourced items like organic chocolates, coffee, or handmade crafts supports sustainable practices and fair wages for artisans.
  4. Experiences: Offering experiences such as nature retreats, tree-planting initiatives, or outdoor team-building activities promotes appreciation for the environment while fostering team bonding.

Beyond Material Gifts

Sometimes, the most meaningful gestures of appreciation don’t come in a physical form. Offering opportunities for remote work, flexible hours, or additional paid time off empowers employees to make sustainable lifestyle choices, reducing commute-related emissions.

The Lasting Impact

Employees feel valued, inspired, and motivated by the acknowledgment of their efforts while knowing that the appreciation comes with a conscientious approach toward preserving the planet. By embracing this shift to eco-consciousness, businesses can foster a culture of appreciation while being kinder to our planet.

Until Next Time,

SH Signature

Giftology or Why I Started Favorable

In late 2020, a friend asked me what I would want to do if I could do anything. I said, without hesitation, SHOP FOR A LIVING! I told her about wanting to help people who didn’t have time, energy, or the knowledge to buy superb gifts for big gifting occasions.

She told me about the book, Giftology by John Ruhlin. This book changed how I was thinking of starting my shopping and gifting business.

Using Ruhlin’s gift-giving strategies, readers learn the power of thoughtful, intentional gifting. The book is divided into three parts: the art of gifting, the science of gifting, and the strategy of gifting.

The Art of Gifting

Why is giving thoughtful, meaningful gifts important? The key to successful gifting is to pay attention to the details and make sure that each gift is tailored to the recipient, taking into account their interests and tastes. Ruhlin provides advice on the act of finding the right gifts, including researching what the recipient likes and exploring new gift ideas.

The Science of Gifting

What is the science of gifting? What is the neuroscience behind why people respond positively to thoughtful gifts? Gifting can create a positive emotional connection between people, leading to increased loyalty and trust. Gifts build relationships and create an emotional connection that can last long after the gift is given.

The Strategy of Gifting

Why have a gifting strategy? Ruhlin helps the reader create a gifting strategy and provides practical advice on how to use gifts for maximum impact. Gifts should be used to show appreciation, build relationships, and create positive memories. It is here he gives data-driven examples to illustrate why having a plan works.


Ruhlin’s advice is practical and easy to implement. Before starting Favorable, I always loved the challenge of finding just the right gift to reward and recognize employees, clients, and customers. I just didn’t know why. Giftology has provided me with a better understanding of gifting, given me the perfect foundation to start Favorable, and inspired many of the core components of my business plan.

Giftology is a must-read for anyone looking to boost their business or better their personal relationships. Using Ruhlin’s gift-giving strategies, readers learn the power of thoughtful, intentional gifting…or you can just call me to create a plan with you and then I’ll make that magic happen. 😉

Until Next Time,

SH Signature


Much like A Christmas Story, there I was.  7 years old.  On the big guy’s lap, providing detailed evidence as to all my nice deeds for the year and clarifying a few naughty moments. My Christmas list was simple and pretty on target for my age group.  I was just about to pounce off when I decided to toss one more wish Kris Kringle’s way. Because, I thought, “It never hurts to ask.”

“And, Santa, I’d really love an 8-track player for Christmas.” I wanted it so badly because listening to my favorite tunes over and over and over and over again would be so GREAT!

He winked, smiled, and moved on to the next kid while I received my complimentary candy cane and Polaroid snapshot. (Photo used for this blog is of me on my Grampa’s lap, but you get the point.)

I’m sure you know what comes next. Just a few weeks from that simple, innocent ask was the Christmas surprise of a lifetime.  An awesome 8-track player under the tree.  That made my whole year and all because I asked.


What a great reminder as your year and my year come to an end.  Are there any questions you can ask yourself to close out 2022 or prepare for 2023?  Check-in on a key team member and ask how you can help them succeed in 2023?  Reach out to one more client or a prospect and get a coffee on the books for January?

And, as I take my own advice, since it doesn’t hurt to ask, how can I help you this holiday season? If you need help with shopping for your family or friends, or if your company needs an end-of-year recognition and celebration idea, I can make that happen. Just use the Contact Us page and we can make the magic happen for your friends, family, employees, or teammates!

Until we chat again, Happy Holidays and Happy New Year from Favorable.

SH Signature

It’s budget time!

If the calendar year is your budget year, you are probably waist-deep in the budgeting process. I know I am.  How fun! Revenue projections…  Scheduling major projects and expenses…   Non-profits are holding 2023 dates for fundraisers…  Companies are planning new product announcements… Everyone is looking at marketing and communications, from simple social media tweaks to website overhauls.

There is so much to consider.

Make sure you don’t overlook retention costs and their positive impact on your budget and bottom line.

How are you budgeting for employee, client, customer, or member retention?

According to Forbes, a small increase of only 2% in customer retention is the same as a 10% reduction in costs. That’s hidden savings in your budget that’s easier to implement than going line by line trying to reduce costs.

What can you do?

To make your retention strategy even easier, Favorable offers a turnkey solution. I have worked with many companies to formulate a yearly Connection Plan. My tactical Connection Plan targets thanking and engaging your company’s most important people, including clients, customers, and staff, at a precise pace and schedule.

It’s a true win-win.  I can simplify your budgeting process while also improving the retention rate of your clients, customers, and staff through simple connections and tokens of appreciation.

Until we chat again,
SH Signature

Have you ever heard the term “it’s in the bag?”  Not many people know where it originated.

Story Time

The start of the baseball season, May 1920, the Ohio newspaper The Mansfield News prints this report:

An old superstition was revived at the Polo grounds, New York. Recently when Eddie Sicking was dispatched to the clubhouse with the ball bag at the start of the ninth possession of a one-run lead.

This superstition originated during the run of twenty-six consecutive victories made by the Giants in 1916. The significance of it resting in a belief that if the bag is carried off the field at that stage of the game with the Giants in the lead the game is in the bag and cannot be lost.

In the bag, from the New York Giants’ point of view, meant something is certain or sure.  And that definition carries on today.

Ready Bags

Inspired by what is nearly certain, sure, and true, Favorable is introducing a twist on “in the bag,” with Ready Bags!

Simply, Ready Bags mean your gift of appreciation for clients, customers, and the like, are, dare I say, literally in the bag.  Once the contents have been determined, your bags are “at the ready.” And with a few moments’ notice can be in your hands or shipped to your recipient at your direction. And why you might ask? Because you will have them in your home or office “ready” to go whenever you want or need them.

I have curated Ready Bags across multiple business sectors including senior living centers, real estate, insurance, and education. The idea was to create a gift ready-to-go whenever you need them. For example, working with a senior center, they wanted move-in gifts ready for whenever a resident moved in. Then we decided to create another Ready Bag. It thanked those that referred residents and were a little cutesy with a good dose of puns and humor included.

Customized for You

Each bag was customized to the brand of the company and the contents were handpicked to convey the company’s message.  Real estate bags were created as closing and move-in gifts. Bags for educators and for residents of senior living centers were sincere and caring.

One recent project for an insurance provider used plant pots as the vessel complete with seeds to tell his story of how his business grows.


It’s the top of the ninth.  You and me… we got this.  Favorable Ready Bags are “in the bag.” Let’s chat and create yours soon. Just fill out the quick form on our Contact Us page and we can get started making your appreciation gifting life easier.

It seems weird (read: terrifying!) to say it, but we are officially SIX MONTHS away from Christmas and less than that to the holiday season. And with the holidays can come stress. A survey by the American Psychological Association, 38 percent of people said their stress level increases during the holidays. Another survey, by Principal Financial Group, revealed that 53 percent of people feel financially stressed by holiday spending.

But financial stressors aren’t the only ones that happen around the holidays. Pressures on you to be happy, to be everywhere, to find just the right thing…the list goes on and on. What can be done to try to alleviate this year’s stressors when buying gifts for family and friends?

  1. Plan ahead. Start thinking now about who you have to buy gifts for, make a list in your phone’s notes or other list app, and when you are out and about, look for gifts and BUY NOW!
  2. Talk to your family. Do you HAVE to buy gifts this year or can something else be done instead? A trip later in the year? The whole family gives to a charity close to your heart?
  3. Create a reasonable budget…and stick to it. You know where your finances are. Figure out a reasonable budget, whether by person or overall, and stay within it.

And don’t forget your clients, employees, and customers either. Although I would suggest giving gifts at a different time of the year than the holidays if you feel it is best to recognize and thank these people during the holidays, a very similar 3-step process can be followed.

  1. Plan Ahead. Will you get gifts for all your clients or segments? Will it be one gift for all or a selection of gifts to choose from?
  2. Create a budget. What makes sense as a per-person dollar amount to spend? Is there a limit in your business on what you can spend per client? And back to #1, how many gifts are you buying?
  3. Start ordering early. Don’t let what happened last year affect you this year. Order early to get the best option for gifts and shipping costs.

The best way to avoid the stress of holiday gift-giving for everyone, client, family, or friend? Hire Favorable early and all the gifts are done for you and within that budget! Fill out the contact us form and we can meet to talk about who you need to buy gifts for and the budget for each of them. Then I take ALL THE STRESS away from you. 😊

Until Next Time,

SH Signature

Recently I was working with a client. And they asked me how I decided on the elements of their custom Connection Plan. Psst: If you are wondering what a Connection Plan is, please reach out. I’d be happy to tell you! (Hint: Client/Customer/Employee recognition is a key component.)

Plans and Processes

For starters, I’m a plans and processes kind of gal. P & Ps, as I’ve discovered over 25+ years in marketing, are so very important as they:

  • Keep a team on track toward a goal,
  • Successors can see what has been done in the past, whether meeting or missing goals.

Keeping track of what you did, the order you did them, and goals (i.e. KPIs) behind them creates a quantifiable way to gauge success for future team members. Documentation is key to evolution and company growth.

Strategic Timing

Second, managing connections and utilizing just the right timing for thanking and appreciating clients, customers, members, and employees, was a challenging puzzle I love to tackle. My five core questions are:

  • Do I want to find create momentum in a downtime or leverage an upturn in revenue?
  • What is the budget?
  • What is the latest fad or trend to jump on? (Pop sockets anyone?!)
  • Is there something that is utilitarian in nature that people will remember us for a long time to come?
  • What does our communication look like currently? Are thank yous strategically included in it?

Connection Plans

A Connection Plan combines these two elements and strategically targets thanking and engaging your company’s most important people with just the right tempo.

Ultimately, thanking people in a way that excites and engages them is the best way to connect them to your brand.

The Favorable Connection Plan helps clients. Approaching this methodically ensures you connect and not miss any person who spends their money and/or time with you. In my opinion, this is THE MOST IMPORTANT thing you can do for your company.

Until next time,

SH Signature

One of my FAVORITE parts of creating a curated gift is the design of it. If there is a theme, what is it? How many things can I fit into the theme before it is too many? Staying within the budget is its own kind of challenge. How can I get the best product that can still make an impact? But my favorite thing is deciding, once I have the items, what can I put it in that is fun AND functional?

Let’s break this all down.

Themes are so fun to use when putting together a curated gift. Depending on who they are going to, how the gift is getting there, and what they like, theming could get more difficult to do. As an example, I love grilling boxes filled with super interesting grilling goods. Need an extra-wide flipper? What about meat shredders or large skewers? If you are going to have to ship this to someone, that could be tricky so maybe this isn’t the right idea? Or maybe you have the same “sense of humor” as my dad who thinks this type of gifting is silly. Thinking about what your recipient likes and needs trumps what you think would be fun every time.

Now on to products. I have a few stores and websites I go to when I want to make the greatest impact on how something looks, and the impact it will make on the gift. I’ve shared a few of them in the past.

They all have great things that make a lot of impact!

Finally, my favorite part is answering the question, “What can we put it in?” I’m not a person who loves baskets, so I rarely use them as a container for my designs. I prefer “practical,” boxes or containers with multiple uses. As an example of this, I recently created a gift design that had a beach bag as the container. It was a donation for a school fundraiser that included a stay in Florida. So, the beach bag was filled with towels, a floppy hat, and a beach-smelling candle to get in the mood for the stay. They could take the bag with them on the trip and use it to get all the beach-y things they needed with them.

My final advice is to think as innovatively as you can about what might be a great container. Because ultimately, what you want most from any gift is for the recipient to use it and think of you whenever they do.

If you want to see examples of some of the boxes I’ve curated, visit my BRAND NEW Gallery page.

Until we chat again,

SH Signature

We all love Top 5 Lists, right? Well, this holiday season I shopped at every site, store, and sale you could imagine! I was lucky to locate some great finds for clients, family, and friends. But what were my Top 5’s in different categories? Let’s start with what websites I found the most gifts this year? The Top 5 websites are:


Want to know some of my favorite local stores that I found GREAT options for friends and family in the Eastern Iowa area? These are the Top 5 stores I hit this year:

  1. Scout of Marion
  2. NewBo City Market
  3. Almost Famous Popcorn
  4. Next Page Books
  5. Raygun

But what about you? Where can you really go for that certain person in your life? Other than calling me to help, of course, I have some sites I love to use for certain personality types. Here’s the Top 5 list for those certain someones in your life:

  1. For the Early Adopter –
  2. For the Monogram Maven –
  3. For the Hard to Buy For –
  4. For the Status Conscious –
  5. For the “I don’t need something else in my house” or the “saving the world” types –
    Truth: I haven’t used this site but have had friends that have. But, if you know where your friends’ passions lie, give to that nonprofit in their name.

But you don’t have to do the shopping yourself. Hire me! I love to do the legwork and the research for you. Just fill out the Contact Us form and I’ll get to work on your next important gift!