Your attention is where it needs to be: doing what’s best to operate your business, family, or life.

But what about what’s best for retaining your customers?  Better yet, what’s best for employee retention? Or for your busy family?

That’s where Favorable comes in.

Favorable builds front-facing and behind-the-scenes relationships through unique, unexpected, and exceptional gift-giving and communication strategy creation to help you build favorable relationships personally and professionally.


...thank you for taking the stress out of this process for me!

Dropped the bag off as a thank you to my realtor. Her response? “OMG, it is so gorgeous and smells sooooo good. It is totally my style and color. I love it so much!” Thank you for taking the stress out of this process for me!


...your energy just makes my life better!

I wanted a targeted marketing program but struggled with what to do and making time to do it. Shannon mapped out a creative, yet logical, marketing roadmap to impact key clients in unique ways.  Plus, her energy just makes my life better!

—Patti Seda, Seda Consulting

...Shannon solved the problem!

The best! Not only did Shannon recommend and deliver on a great theme, fantastic item selection, and an elegant presentation, but also, it was turnkey, with delivery to each person’s remote work location. In our new reality of remote work, what previously was simple in-person distribution is now a complicated logistical undertaking. Shannon solved that problem! She delivered high-quality, on-brand packages that 100% met our expectations and our staff LOVED them. Working with her is a treat, her enthusiasm and creativity are one of a kind!
– April, Mayo Clinic Public Affairs Team

...creative and thoughtful

She came up with great options that were creative and thoughtful, did it all in a very timely manner, and took that task off of my plate in a busy time if year. I would definitely use Favorable again, and already referred a colleague to her!

– Heidi Kanealy, Athletico

...collaborative and quick

From the moment I connected with Shannon to the time she delivered the gifts, the process was collaborative and quick. I highly recommend using Favorable personally and professionally, I know I will continue to do so!

– Amy Reasner, Lynch Dallas PC

...perfect choices

I love giving gifts, but I do not enjoy shopping so working with you was the perfect choice! I got to share with you what makes each person special and what their preferences are, you did all the shopping for me and presented me with options within my budget (most of which were incredible ideas and items I would have never found), and then I got to deliver the gifts and soak in their smiles when they opened a gift perfectly curated for them. All the joys of gifting with none of the stress. Win-win-win! I cannot wait to use your services again soon!

-Lindsay Leahy

...made the process easy!

Working with Shannon was fun. Seriously!
We met to discuss the task at hand, listened, responded with ideas in a timely fashion and made this process easy. I’ve already talked to her about the same job for next year, she’s hired!
No regrets at all, my employees still rave about their gifts and I couldn’t be more pleased. Thanks Shannon!

-Chris Tyler, Tyler, Link, and Barnes DDS

Why do customers leave a company?

  • The success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%! [Source]
  • #1 reason customer leaves? They believe you don’t care about them. [Source]
  • Finding and purchasing the right gifts for everyone on their list stresses consumers (79 percent) more than traveling during the holidays (26 percent) and spending time with extended family (31 percent). [Source]
Customer leaves market
Customer gets friend to provide service
Customer persuaded to go to a competitor
Customer dissatisfied with your service
Customer believes you don’t care about them