Giftology or Why I Started Favorable

In late 2020, a friend asked me what I would want to do if I could do anything. I said, without hesitation, SHOP FOR A LIVING! I told her about wanting to help people who didn’t have time, energy, or the knowledge to buy superb gifts for big gifting occasions.

She told me about the book, Giftology by John Ruhlin. This book changed how I was thinking of starting my shopping and gifting business.

Using Ruhlin’s gift-giving strategies, readers learn the power of thoughtful, intentional gifting. The book is divided into three parts: the art of gifting, the science of gifting, and the strategy of gifting.

The Art of Gifting

Why is giving thoughtful, meaningful gifts important? The key to successful gifting is to pay attention to the details and make sure that each gift is tailored to the recipient, taking into account their interests and tastes. Ruhlin provides advice on the act of finding the right gifts, including researching what the recipient likes and exploring new gift ideas.

The Science of Gifting

What is the science of gifting? What is the neuroscience behind why people respond positively to thoughtful gifts? Gifting can create a positive emotional connection between people, leading to increased loyalty and trust. Gifts build relationships and create an emotional connection that can last long after the gift is given.

The Strategy of Gifting

Why have a gifting strategy? Ruhlin helps the reader create a gifting strategy and provides practical advice on how to use gifts for maximum impact. Gifts should be used to show appreciation, build relationships, and create positive memories. It is here he gives data-driven examples to illustrate why having a plan works.


Ruhlin’s advice is practical and easy to implement. Before starting Favorable, I always loved the challenge of finding just the right gift to reward and recognize employees, clients, and customers. I just didn’t know why. Giftology has provided me with a better understanding of gifting, given me the perfect foundation to start Favorable, and inspired many of the core components of my business plan.

Giftology is a must-read for anyone looking to boost their business or better their personal relationships. Using Ruhlin’s gift-giving strategies, readers learn the power of thoughtful, intentional gifting…or you can just call me to create a plan with you and then I’ll make that magic happen. 😉

Until Next Time,

SH Signature